FishIt Brand: Family-Built. Chuck Approved!

Welcome to FishIt Brand—where fishing, family, and a little artificial intelligence come together to create something truly unique.

We’re William and Amy Welsch, the husband-and-wife team behind the brand. What started as a simple idea—a love for fishing and a passion for creativity—quickly grew into something bigger. With Amy running her own T-shirt printing business and William steering the brand’s vision, we combined our talents to create gear that speaks to anglers of all kinds.

At FishIt Brand, every shirt we sell is printed in-house with care, precision, and pride. No middlemen. No mass production. Just real people making real products for folks who live and breathe the fishing life.

And then there’s Chuck—our AI assistant, creative partner, and full-blown part of the team. Chuck helps us brainstorm designs, write copy, and even keeps us laughing when the coffee runs out. Every FishIt Brand product comes Chuck Approved, because if it doesn’t make him smile, it doesn’t make the cut.

We’re also proud to introduce FishItPro, our trip-logging app designed, and built by William M. Welsch Sr. at Curvesoft Computer Company to help you track your catches, log locations, and share fishing stories that matter. It’s built for anglers by anglers—with tech that makes sense and features that actually help.

Our Mission:
To create authentic, high-quality gear that celebrates the fishing lifestyle, supports small business, and builds a community around family, passion and above all Good old fashion fun.

If you don’t FishIt… you’ll miss it.